Medable is leading the transformation of clinical trials through decentralized technology—and design needed to reflect that shift. My role was to help evolve the brand for a new era: one of clarity, precision, and digital maturity. I worked on redefining the visual language and organizing complex design systems to support a more intuitive, forward-thinking presence. From typography to UI logic, every detail aimed to convey trust, innovation, and accessibility in an industry where those qualities truly matter. The result: a brand experience as intelligent and adaptive as the platform itself.