As part of Unentitled Studio, I joined the mission to refresh MeUndies, the beloved underwear brand known for comfort, bold prints, and body-positive spirit. The challenge? Elevate the brand’s visual identity to match the premium quality of its products while preserving its playful heart. We introduced a system that feels both expressive and grown-up, capturing confidence without losing character. Clean lines, vibrant tones, and an adaptable structure now support a brand that’s as inclusive and comfortable as the products themselves made to be seen, felt, and lived in.