Harris Hatzimpaloglou
Menu
Flock Freight
Flock Freight
Year
Year
2023
2023
Client
Client
Flock Freight
Flock Freight
Role
Role
Brand Design
Brand Design
Flock Freight is reinventing freight logistics by making shared truckload shipping smarter, more efficient, and more sustainable. The challenge was to elevate the brand from a utilitarian past into a bold, modern presence that matched the innovation of its offering. From strategy to execution, this rebrand was about clarity, confidence, and connection — making complex technology feel intuitive and trustworthy. Through refined identity, clean systems, and a fresh visual voice, Flock Freight now speaks with purpose: helping shippers save money, carriers earn more, and the planet breathe easier.
Flock Freight is reinventing freight logistics by making shared truckload shipping smarter, more efficient, and more sustainable. The challenge was to elevate the brand from a utilitarian past into a bold, modern presence that matched the innovation of its offering. From strategy to execution, this rebrand was about clarity, confidence, and connection — making complex technology feel intuitive and trustworthy. Through refined identity, clean systems, and a fresh visual voice, Flock Freight now speaks with purpose: helping shippers save money, carriers earn more, and the planet breathe easier.


Tehcnology
Tehcnology























