Flock Freight is reinventing freight logistics by making shared truckload shipping smarter, more efficient, and more sustainable. The challenge was to elevate the brand from a utilitarian past into a bold, modern presence that matched the innovation of its offering. From strategy to execution, this rebrand was about clarity, confidence, and connection — making complex technology feel intuitive and trustworthy. Through refined identity, clean systems, and a fresh visual voice, Flock Freight now speaks with purpose: helping shippers save money, carriers earn more, and the planet breathe easier.