Three things I’ve learned after 15 years in design — not rules, just reflections. They’ve shaped how I work, who I work with, and why I still believe in doing it all with soul.

1. Find your own way.

There’s always more than one way — in design tools, in life, in everything. What works for others might not work for you. Carve out your own rhythm, your own process, your own pace. The industry shifts fast; your grounding has to be personal.

2. Trust people, not companies.

The one constant in a fast-changing world is the people. Teams, collaborators, mentors, clients — they’re the ones who make the difference. Culture isn’t a page on a company website, it’s who you work with and what you build together.

3. It’s only right if it works.

Craft matters. Details matter. But pride should never get in the way of function. Design isn’t precious — it’s useful, or it isn’t. The goal is never perfection; the goal is impact.

And here’s the truth: if you figure out #1, then #2 and #3 might just fall into place — or not. That’s the beauty of it. There’s no fixed formula. Just a direction worth walking.